Complex notes of flowers, apples and citrus – it sounds like a wine tasting, but actually it’s how you get fragrance in a bottle of shampoo.
Great-smelling shampoos take the exact same process as the best perfume manufacturers, using essential oils extracted from flowers, fruits and other plants, and then dissolving them in the shampoo.
There’s a lot that goes into it
It’s an intricate process that involves 3 complex layers to create the perfect scent:
Top notes – you’ll notice these in the shower. Their small molecule size means they fill the air fastest when warm water hits.
We use everything from wild strawberry and dewy melon to jasmine blossoms and cool ginger. So when water hits and activates the molecules, you get an amazing smell in the shower.
Middle notes – these slightly heavier molecules round out the fragrance and perfume your hair during the rinse.
Base notes – these are the largest molecules in the scent and come into play when your hair dries. The most durable part of any fragrance, these notes stay in your hair to keep it smelling great all day.
Choose your scent
There’s no end to the number of fragrances you can add to a shampoo – and we’ve developed plenty, such as Green Apple, Citrus Breeze and we’ve even added a manly scent to our Old Spice Shampoo.
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